Paul Mitchell Platinum Blonde Shampoo - 300ml-0

Product Overview

Paul Mitchell Platinum Blonde Shampoo is a violet‑tinted, colour‑enhancing shampoo specifically formulated for blonde, white, silver or highlighted hair. It is designed to neutralise unwanted brassy or yellow tones and restore clarity and shine to lightened hair. 
 

This shampoo belongs to the “Blonde” collection by Paul Mitchell — developed to maintain and refresh cooler blonde/grey tones. 

Key Features & Benefits

Key Features

• Violet‑pigmented shampoo formula that helps neutralise warmth or brassiness in blonde, white or silver hair. 
• Designed for natural and colour‑treated blonde/white/silver hair. 
• Includes conditioning and hydrating ingredients to soften strands and add shine. 
• Colour‑safe, vegan, paraben‑free and gluten‑free formula (in many markets). 
• Fresh fragrance (cucumber melon with soft floral notes) typical of the range. 

Benefits

• Helps eliminate yellowing or brassy tones, giving hair a cooler, more luminous appearance.
• Improves manageability and smoothness, so hair feels softer and appears healthier.
• Enhances shine and clarity — especially important for hair that has been lightened or is naturally pale.
• Suitable for maintenance of colour/highlights to prolong the “just‑salon” look between appointments.
• Because of its gentler, vegan‑friendly formula, it can be used more regularly compared to harsher toning formulas (depending on hair condition).

Specifications

Why Choose This Product?

• If you have blonde, silver or very light hair (natural or colour‑treated) and you want to maintain a cool, fresh tone rather than letting warmth/brassiness creep in, this shampoo is specifically made for that.
• If you’ve had your hair bleached or highlighted and are looking for a reliable toning/maintenance shampoo rather than a general cleanser.
• If you prefer a professional‑salon level brand and formulation, with the backing of Paul Mitchell’s reputation.
• If you value a product that is more than just shampoo — it tones, conditions, and refreshes all in one.
• If you’re looking to preserve brightness and softness in light hair, which tends to age or oxidise faster than darker tones.

Note: Availability Of Old Packaging Of Product Is Subject To Stock Last Or Contact Support.