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Description
Paul Mitchell Platinum Blonde Shampoo comes with an efficient formula to boost up the shine of your hair.
Product Overview
Paul Mitchell Platinum Blonde Shampoo is a violet‑tinted, colour‑enhancing shampoo specifically formulated for blonde, white, silver or highlighted hair. It is designed to neutralise unwanted brassy or yellow tones and restore clarity and shine to lightened hair.
This shampoo belongs to the “Blonde” collection by Paul Mitchell — developed to maintain and refresh cooler blonde/grey tones.
Key Features & Benefits
Key Features
- Violet‑pigmented shampoo formula that helps neutralise warmth or brassiness in blonde, white or silver hair.
- Designed for natural and colour‑treated blonde/white/silver hair.
- Includes conditioning and hydrating ingredients to soften strands and add shine.
- Colour‑safe, vegan, paraben‑free and gluten‑free formula (in many markets).
- Fresh fragrance (cucumber melon with soft floral notes) typical of the range.
Benefits
- Helps eliminate yellowing or brassy tones, giving hair a cooler, more luminous appearance.
- Improves manageability and smoothness, so hair feels softer and appears healthier.
- Enhances shine and clarity — especially important for hair that has been lightened or is naturally pale.
- Suitable for maintenance of colour/highlights to prolong the “just‑salon” look between appointments.
- Because of its gentler, vegan‑friendly formula, it can be used more regularly compared to harsher toning formulas (depending on hair condition).
Specifications
| Attribute | Details |
|---|---|
| Product Name | Paul Mitchell Platinum Blonde Shampoo |
| Suitable Hair Types | Blonde, white, silver, highlighted/color‑treated light hair |
| Function | Neutralise brassiness, condition, add shine |
| Pigmentation | Violet‑tinted to counteract warm/yellow tones |
| Size Options | Various sizes — e.g., 10.14 fl oz (~300ml) and larger formats. |
| Special Claims | Colour‑safe, vegan, paraben‑free, gluten‑free (market dependent) |
| Fragrance | Cucumber melon with soft floral notes |
Why Choose This Product?
- If you have blonde, silver or very light hair (natural or colour‑treated) and you want to maintain a cool, fresh tone rather than letting warmth/brassiness creep in, this shampoo is specifically made for that.
- If you’ve had your hair bleached or highlighted and are looking for a reliable toning/maintenance shampoo rather than a general cleanser.
- If you prefer a professional‑salon level brand and formulation, with the backing of Paul Mitchell’s reputation.
- If you value a product that is more than just shampoo — it tones, conditions, and refreshes all in one.
- If you’re looking to preserve brightness and softness in light hair, which tends to age or oxidise faster than darker tones.
Note: Availability Of Old Packaging Of Product Is Subject To Stock Last Or Contact Support.
How To Use
- Wet hair thoroughly.
- Apply a suitable amount of the shampoo depending on hair length/thickness.
- Massage into hair and scalp, focusing on areas where brassiness is more noticeable (e.g., highlights, bleached sections).
- Leave the product on hair for approximately 1–5 minutes, allowing the violet‑pigments and conditioning agents to work.
- Rinse thoroughly.
- Follow with a suitable conditioner (for instance, matching Platinum Blonde Conditioner) to restore moisture and smoothness.
- Use as part of your regular routine: depending on your hair’s lightness and tendency to brass, you might use it 1–3 times a week or as recommended by your stylist.
Tips:
- Because violet‑tinted shampoos can sometimes deposit slight colour on very porous or lightened hair, monitor how your hair responds initially.
- If your hair is very dry or damaged, combine with deep‑conditioning/repair treatments so that while brassiness is addressed, health of the hair is maintained.
- Use cooler water rinse and avoid excessive heat styling to prolong the toned effect.
- Pair with complementary products (e.g., toning conditioner, weekly mask) for optimal results.
Ingredients
Sodium Myreth SulfateCocamide MEACocamidopropyl BetaineGlycerinvegetable oilActivated Botanical Moisture BlendawapuhiActivated Botanical Shine Blendalgaealoejojoba and rosemaryGuar Hydroxypropyltrimonium ChlorideGuar seeds.
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