Directions Semi Permanent Hair Colour - Wisteria (Pack Of 4)-6
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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
- Wisteria is a semi‑permanent hair dye that produces a soft, bright-toned purple — a delicate, pastel violet shade.
- It comes in a 100 ml tub.
- The formula is free from peroxide and ammonia, making it gentler than permanent dyes.
- The dye includes conditioning agents, helping keep hair soft, smooth, and manageable after colouring.
- The product is vegan and cruelty‑free.
Key Features & Benefits
- Soft Pastel Purple Shade — Wisteria gives a light, gentle purple tone, ideal for subtle, dreamy looks or pastel hairstyles.
- Semi-Permanent & Gentle — No peroxide or ammonia, making it less damaging and suitable for frequent colour changes.
- Conditioning Effect — Conditions hair while colouring, maintaining softness and shine.
- Mixable with Other Shades — Can blend with other Directions colours to create custom pastels or unique purple-based tones.
- Vegan & Cruelty-Free — Suitable for those who prefer ethical beauty products.
- Easy to Apply at Home — Direct-deposit semi-permanent dye, simple to use without developers or bleach.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye |
| Shade | Wisteria (light / pastel purple) |
| Volume | 100 ml pot |
| Formula | Direct-deposit, no peroxide or ammonia |
| Conditioning | Yes |
| Vegan / Cruelty-Free | Yes |
| Recommended Base | Light, pre‑lightened or pale hair for truest pastel result |
| Mixable | Yes — blends with other shades for custom colours |
| Typical Longevity | Moderate — fades over time depending on hair care and washing frequency |
Suitable Hair Types & What to Use With It
Best for:
- Bleached or pre‑lightened hair — pastel purple comes out most clearly on very light or pale hair.
- Very light blonde or pale hair bases — easier to achieve a vivid/pastel purple without heavy base contrast.
Less effective on:
- Dark hair — being a deposit-only dye, it may result in a subtle tint rather than a noticeable purple.
Recommended to use together with:
- Sulphate-free, colour-safe shampoo and conditioner to help preserve the pastel tone.
- A tint brush and bowl (or gloves) for even application.
- Old towels/clothes — semi‑permanent dyes can stain fabrics.
- Conditioner or hair mask — especially if hair was previously lightened or bleached — to maintain softness and hair health.
- Optional: mixing Wisteria with conditioner or another lighter shade to create soft pastel purple or lavender tones.
Why Choose Wisteria?
- Delivers a delicate, pastel purple — perfect for subtle, dreamy, or soft violet looks.
- Gentle, semi‑permanent formula is more forgiving on hair and suitable for frequent changes.
- Conditioning properties help preserve softness and shine even after dyeing.
- Mixable nature allows creative experimentation and custom pastel shades.
- Vegan and cruelty-free, supporting ethical beauty practices.
- Versatile for full-head colour, streaks, panels, or blended styles.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water — hot water fades pastel and semi-permanent colours faster.
- Use colour-safe, sulphate-free shampoo and conditioner.
- Wash hair 2–3 times per week instead of daily to prolong the shade.
- Deep-condition frequently, especially if hair was previously bleached.
- Avoid excessive heat styling, or always use a heat protectant.
- Protect hair from sun/UV exposure — prolonged sun can fade pastel tones.
- To refresh or soften colour, mix a bit of Wisteria with conditioner and apply as a gentle colour-deposit treatment.
- Avoid harsh or clarifying shampoos unless intentionally fading or removing the colour.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 138
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