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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
- White Toner is a semi‑permanent toner designed to neutralise unwanted yellow or brassy tones, especially after bleaching or lightening hair.
- It comes in a 100 ml pot.
- The formula is free from ammonia and peroxide, reducing damage compared with permanent dyes or chemical toners.
- Includes conditioning agents, helping hair stay soft, smooth, and manageable — particularly important for pre-lightened or bleached hair.
- White Toner is 100% vegan and cruelty‑free.
Key Features & Benefits
- Neutralises Brassiness — Removes yellow or warm tones from bleached or light hair for a cooler, cleaner base.
- Prepares a Base for Future Colour — After toning, hair becomes ideal for applying pastel, silver, white, or fantasy colours.
- Gentle, Non-Damaging Formula — No peroxide or ammonia, so less stress on hair than traditional toners.
- Conditions While Toning — Helps maintain softness and shine, counteracting dryness from bleaching.
- Mixable With Other Shades — Can be used alone or mixed with other colours to create pastel or muted custom shades.
- Vegan & Cruelty‑Free — Ethical choice for conscious beauty routines.
Specifications
| Attribute | Detail |
|---|---|
| Product Type | Semi‑permanent toner / hair dye |
| Shade Name | White Toner |
| Volume | 100 ml pot |
| Formula | Direct-deposit, no ammonia or peroxide |
| Purpose | Neutralising brassiness; toning bleached/light hair; base for further colours |
| Conditioning | Yes — conditioning ingredients included |
| Vegan / Cruelty-Free | Yes |
| Recommended Base | Bleached, pre-lightened, or pale blonde hair |
| Mixable | Yes — works alone or blended with other tones/shades |
Suitable Hair Types & What to Use With It
Best for:
- Hair that has been bleached or lightened, especially with yellow or brassy undertones.
- Pale blonde or very light hair bases — helps achieve cool, icy blondes, near‑white or platinum tones, or a clean base for further colours.
Less effective or not ideal for:
- Dark or un‑lightened hair — White Toner cannot lighten hair; it only tones or neutralises existing light hair.
Recommended to use alongside:
- Sulphate-free, colour‑safe shampoo and conditioner to preserve toning results.
- Gloves and old towels or clothing to prevent staining.
- Tint brush and mixing bowl for even application.
- Post-toning conditioner or hair mask, especially if hair has been bleached.
- Other semi-permanent colours or pastels if using White Toner as a base for custom shades.
Why Choose This Product?
- Helps erase unwanted brassiness and warmth after bleaching, giving a clean, neutral hair base.
- Gentle and conditioning, minimising additional damage to already lightened hair.
- Versatile — works alone for toning or mixed to create pastel, silver, or custom shades.
- Vegan and cruelty-free, fitting ethical beauty values.
- Ideal for DIY hair care at home for platinum, icy-blonde, white, or pastel hair.
Aftercare & Maintenance Tips
- Use cool or lukewarm water — hot water can cause fading or return of brassiness.
- Wash less frequently — 2–3 times per week helps preserve toning results.
- Use sulphate-free, colour-safe shampoos and conditioners.
- Deep-condition regularly — bleached and toned hair benefits from extra moisture.
- Avoid excessive heat styling, or use a heat-protectant.
- Protect hair from sun/UV exposure, which can fade the tone.
- Reapply White Toner as needed to refresh the tone.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 133
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