Directions Semi Permanent Hair Colour - Vermillion Red (Pack Of 2)-11
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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Vermillion Red is a semi-permanent hair dye that delivers a deep, rich red with warm orange undertones. It comes in a 100 ml pot and is free from ammonia and peroxide, which makes it gentle on hair. The formula includes conditioning agents to keep hair soft, smooth, and manageable after colouring. Vermillion Red is 100% vegan and cruelty‑free.
Key Features & Benefits
- Rich, Intense Red Tone — Bold, saturated red with warm orange undertones for a standout look.
- Semi-Permanent & Gentle Formula — No peroxide or ammonia, reducing damage and ideal for frequent colour changes.
- Conditioning Effect — Leaves hair soft and silky rather than dry.
- Mixable with Other Shades — Can be blended with other Directions colours to deepen, warm up, soften, or customise the red.
- Vegan & Cruelty-Free — Ethical choice for conscious beauty users.
- Good Value — 100 ml pot is sufficient for full-head application or multiple sections depending on hair length and thickness.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye |
| Shade | Vermillion Red — deep red with warm orange undertones |
| Volume | 100 ml pot |
| Formula | Direct‑deposit dye (no ammonia or peroxide) |
| Conditioning Included | Yes |
| Vegan / Cruelty-Free | Yes |
| Mixable with Other Shades | Yes |
| Ideal Base | Light / pre‑lightened hair for most vivid results; can still tint darker hair but less vibrant |
Suitable Hair Types & What to Use With It
Best suited for:
- Pre‑lightened or bleached hair — Produces the most vivid, true-to-tone red.
- Light natural hair — Blonde or light brown hair will pick up noticeable red tones, though less intense than on bleached hair.
Less effective on:
- Very dark hair — The dye will produce a subtle red tint rather than a strong red colour.
Recommended to use alongside:
- Sulphate-free, colour-safe shampoo and conditioner to maintain colour longevity.
- Tint brush and mixing bowl (or gloved hands) for even application.
- Gloves and protective clothing / old towels to avoid staining.
- Lightener if your hair is darker than desired base, for brightest and truest red results.
- Conditioner or hair mask afterwards to maintain hair health, especially if pre-lightened.
Why Choose This Product?
- Produces a bold, vibrant red ideal for statement-making hairstyles.
- Gentle semi-permanent formula reduces hair damage compared with permanent dyes.
- Conditioning effect keeps hair soft, smooth, and healthy after colouring.
- Mixable for creative flexibility and customised red shades.
- Vegan and cruelty-free, aligning with ethical beauty preferences.
- Excellent value with a single 100 ml pot giving strong, vivid colour.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water — hot water fades red tones faster.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Limit washing to 2–3 times per week to maintain vibrancy.
- Deep-condition regularly, especially if hair was bleached before dyeing.
- Minimise heat styling, or use a heat-protectant when using heat tools.
- Protect hair from prolonged sun exposure, which can fade bright red.
- To refresh colour, reapply or mix a small amount of dye with conditioner for touch-ups.
- Avoid harsh or clarifying shampoos unless intentionally fading the colour.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 128
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