Directions Semi Permanent Hair Colour - Ultra Violet-47

Product Overview

Directions Ultra Violet is a semi‑permanent hair dye that delivers a bold, rich purple shade with cool blue undertones — ideal for anyone wanting a strong, vibrant violet look. The dye comes in a 100 ml pot. The formula is free from ammonia and peroxide, is cruelty‑free and vegan, and includes conditioning agents to help keep hair soft and healthy while colouring.

Key Features & Benefits

• Vivid, Intense Violet Shade — Ultra Violet gives a deep purple colour that stands out, with cool undertones for a more dramatic, modern look. 
• Gentle Semi‑Permanent Formula — Because there’s no ammonia or peroxide, it’s much gentler on hair than permanent dyes. 
• Conditioning Base — The dye’s conditioning formula helps hair stay soft, smooth, and shiny even after colouring. 
• Mixable / Customisable — Like other shades from the same line, Ultra Violet can be mixed with other colours to create custom shades, ombré effects, or blended looks. 
• Vegan & Cruelty-Free — The formula is free of animal-derived ingredients and not tested on animals. 
• Flexible & Expressive — Works well for full-head colour, highlights, streaks, bold accents, or creative styles — a good pick for anyone looking for a standout, unconventional hair colour.

Specifications

What Hair Types Suit This Colour & What to Use With It

Best Results On:

• Pre‑lightened or bleached hair (pale blonde / level ~10 base): This gives the richest, truest Ultra Violet shade. 
• Light natural blonde or light hair bases: Produces a visible purple tone even if hair is unbleached (though less vivid). 

On Medium / Dark or Un‑lightened Hair:

• The result may be more subtle — a tinted or muted violet sheen rather than a bright, full purple colour. 

Recommended Usage / What to Use With It:

• Use sulphate‑free, colour-safe shampoo & conditioner to help maintain vibrancy.
• Use gloves, old towels/clothes to avoid staining during application.
• Use a tint brush & bowl for even application (especially for full head or precise sections).
• If aiming for a lighter or pastel purple, you can mix Ultra Violet with conditioner or a lighter shade.
• For uneven or brassy hair previously lightened, consider toning first to ensure consistent base for purple application.

Why Choose Ultra Violet?

• Great if you want a bold, dramatic, fashion-forward purple that really stands out.
• The gentle, semi-permanent formula minimises damage compared to permanent dyes.
• The conditioning base helps your hair stay soft and shiny even after dyeing.
• The mixable quality gives you creative freedom — you can create custom shades, soft purples, ombré effects, or rich multi-tonal styles.
• Vegan and cruelty-free, which aligns with ethical beauty values.
• Perfect for full-head colour, highlights, streaks, colour melts, or statement accents.

Colour Maintenance & Aftercare Tips

• Wash with cool or lukewarm water — hot water fades vivid colours faster.
• Use a sulphate-free, colour-safe shampoo and conditioner to help retain pigment.
• Wash hair 2–3 times per week rather than daily to prolong colour life.
• Condition or deep-mask regularly to keep hair moisturized, especially if pre-lightening was used.
• Minimise heat styling (blow-dryers, straighteners, curling irons) — or always use a heat protectant when using heat tools.
• Protect from sun / UV exposure — extended sun can fade bright purple shades.
• Refresh or top up colour when needed — because it’s semi-permanent, the pigment will gradually fade; you can reapply or mix a bit of Ultra Violet with conditioner for a subtle colour boost.
• Avoid harsh clarifying shampoos unless you want to intentionally fade or remove the colour.