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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Turquoise is a bright, vibrant blue-green semi-permanent hair dye inspired by the tropical hues of turquoise gemstones. It delivers a bold, striking colour that works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, vegan, and cruelty-free, and includes conditioning agents to keep hair soft, shiny, and manageable.
Key Features & Benefits
- Vibrant Turquoise Shade — A bright blue-green hue for a bold, standout look.
- Semi-Permanent & Gentle — Free from harsh chemicals like ammonia or peroxide, reducing damage.
- Conditioning Formula — Helps maintain hair softness and smoothness after dyeing.
- Highly Pigmented — Produces vivid, long-lasting colour on light hair.
- Mixable & Customisable — Can be blended with other Directions shades to create teal, pastel turquoise, or custom blue-green tones.
- Vegan & Cruelty-Free — Perfect for ethically conscious users.
- Easy Application — Creamy texture ensures even distribution without dripping.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye |
| Shade | Turquoise (vibrant blue-green) |
| Size | 100ml tub |
| Formula | Direct-deposit, no ammonia or peroxide |
| Conditioning | Yes |
| Vegan/Cruelty-Free | Yes |
| Longevity | 2–6 weeks depending on hair and aftercare |
| Mixable | Yes |
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the truest, brightest turquoise.
- Light natural blonde hair — Gives a vivid, noticeable turquoise tone.
Less Effective On:
- Medium to dark hair — Colour may appear muted or subtle rather than bright.
- Uneven or brassy blonde hair — Pre-toning may be required for an even result.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves and protective clothing
- Old towels to prevent staining
- Lightener if hair is too dark
- Conditioner for creating pastel turquoise shades
Why Choose This Product?
- Achieves a bold, vibrant turquoise for creative and expressive hairstyles.
- Semi-permanent formula is gentle enough for frequent colour changes without damaging hair.
- Allows mixing and customisation—perfect for teal, pastel, or ocean-inspired tones.
- Conditioning base keeps hair soft and manageable.
- Vegan and cruelty-free for conscious hair colour choices.
- Works well for full-head colour, highlights, streaks, ombré, or panel colouring.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water to slow colour fading.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Limit washing to 2–3 times per week to maintain colour vibrancy.
- Apply deep-conditioning treatments regularly, especially after bleaching.
- Limit heat styling, or use a heat protectant to prevent fading.
- Protect hair from sun exposure, as UV rays can fade bright turquoise tones.
- Refresh colour between applications by mixing a small amount of Turquoise dye with conditioner.
- Avoid clarifying shampoos unless you want the colour to fade or be removed.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 121
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