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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Tulip is a bright, playful pink semi-permanent hair dye that gives a vibrant, fresh tulip-inspired hue. Perfect for creative, expressive hairstyles, it works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, vegan, and cruelty-free, with conditioning agents that keep hair soft, smooth, and shiny.
Key Features & Benefits
- Vivid Pink Shade — Bright tulip-pink colour ideal for bold, standout looks.
- Semi-Permanent & Gentle — Free from ammonia and peroxide, making it suitable for frequent colour changes.
- Conditioning Formula — Keeps hair soft, nourished, and manageable.
- Highly Pigmented — Produces long-lasting, intense colour on light hair.
- Mixable & Customisable — Can be combined with other Directions colours to create pastel pinks, magentas, or unique shades.
- Vegan & Cruelty-Free — Perfect for ethical and conscious hair colouring.
- Easy Application — Creamy consistency ensures even coverage and minimal dripping.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye |
| Shade | Tulip (bright, fresh pink) |
| Size | 100ml tub |
| Formula | Direct-deposit, no ammonia or peroxide |
| Conditioning | Yes |
| Vegan/Cruelty-Free | Yes |
| Longevity | Approximately 2–6 weeks depending on hair and aftercare |
| Mixable | Yes |
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the brightest, truest tulip-pink.
- Light natural blonde hair — Creates a vibrant, noticeable pink tone.
Less Effective On:
- Medium to dark hair — Pink may appear muted or subtle rather than bright.
- Uneven or brassy blonde hair — Pre-toning may be required for even results.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves and protective clothing
- Old towels to prevent staining
- Lightener if hair is too dark
- Conditioner for pastel pink or softer shades
Why Choose This Product?
- Delivers a bright, cheerful pink perfect for playful or creative hairstyles.
- Semi-permanent formula is gentle enough for frequent colour changes without damaging hair.
- Great for mixing and customisation—create pastel pinks, deep magentas, or unique blended shades.
- Conditioning base ensures hair remains soft and shiny.
- Vegan and cruelty-free for conscious consumers.
- Works well for full-head colour, highlights, streaks, ombré, or panel colouring.
Aftercare & Colour Maintenance Tips
- Wash with cool or lukewarm water to maintain vibrancy.
- Use sulphate-free, colour-safe shampoo and conditioner.
- Reduce washing to 2–3 times per week to prolong colour life.
- Apply deep-conditioning treatments to maintain softness, especially after bleaching.
- Limit heat styling, or use heat protectant to prevent fading.
- Protect hair from sun exposure, as UV can fade bright pink tones.
- Refresh colour between applications by mixing a small amount of Tulip dye with conditioner.
- Avoid clarifying shampoos unless you want to fade or remove the colour.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 118
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