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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Tangerine is a vibrant, fiery orange semi-permanent hair dye that delivers a bold, sun-kissed tangerine hue. It offers a warm, bright tone that works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, vegan, and cruelty-free, with conditioning agents that help maintain hair softness and shine while achieving an intense colour.
Key Features & Benefits
Bright Tangerine Shade — A warm, vivid orange perfect for making a bold statement.
Semi-Permanent & Gentle — Free from ammonia and peroxide, reducing hair damage and making it ideal for frequent colour changes.
Conditioning Formula — Keeps hair soft, smooth, and nourished after dyeing.
Highly Pigmented — Produces vibrant, long-lasting colour on light hair.
Mixable & Customisable — Can be blended with other Directions colours to create peach, coral, or pastel orange shades.
Vegan & Cruelty-Free — Suitable for ethically conscious users.
Easy Application — Thick, creamy consistency ensures even coverage and minimal dripping.
Specifications
Attribute
Details
Product Type
Semi-permanent hair dye
Shade
Tangerine (warm, bright orange)
Size
100ml tub
Formula
Direct-deposit, no ammonia or peroxide
Conditioning
Yes
Vegan/Cruelty-Free
Yes
Longevity
Approximately 2–6 weeks depending on hair and aftercare
Mixable
Yes
Suitable Hair Types & What to Use With It
Best Suited For:
Pre-lightened or bleached hair (pale blonde/lightest blonde) — Produces the brightest, truest tangerine tone.
Medium to dark hair — Colour may appear muted or subtle rather than vibrant.
Brassy or uneven blonde hair — Pre-toning may be necessary for even results.
Recommended to Use Alongside:
Sulphate-free, colour-safe shampoo and conditioner
Tint bowl and brush for precise application
Gloves and protective clothing
Old towels to prevent staining
Lightener if hair is too dark
Conditioner for pastel orange or muted tones
Why Choose This Product?
Delivers a vibrant, fiery orange that stands out and complements creative hairstyles.
Gentle semi-permanent formula is ideal for frequent colour changes without damaging hair.
Excellent for mixing and customisation—create peach, coral, or lighter pastel orange shades.
Conditioning base helps maintain hair softness and shine.
Vegan and cruelty-free for ethical colouring choices.
Works well for full-head colour, highlights, ombré, or streaks.
Aftercare & Colour Maintenance Tips
Wash hair with cool or lukewarm water to maintain colour vibrancy.
Use sulphate-free, colour-safe shampoo and conditioner.
Limit washing to 2–3 times per week to slow fading.
Deep-condition regularly to nourish hair, especially if bleached.
Avoid excessive heat styling, or use a heat protectant to prevent colour fade.
Protect hair from UV exposure, as sun can fade bright orange tones.
Refresh colour between applications by mixing a small amount of Tangerine dye with conditioner.
Avoid clarifying shampoos unless you want to fade or remove the colour.
How To Use
Step 1: Preparation
Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
Put on gloves to protect your hands from staining.
Shake the jar well to ensure pigment is evenly distributed.
Section hair: Divide hair into 4–6 sections using clips for easy and even application.
Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
Processing time: Leave the colour on for 15–30 minutes.
For a subtle tint, 15 minutes is sufficient.
For a more intense, vivid green, leave up to 30 minutes.
For pre-lightened or blonde hair, the colour may appear more vibrant.
Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
Rinse with cool water: Do not use hot water as it can fade the colour faster.
Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
Towel-dry gently: Avoid rubbing, which can cause uneven fading.
Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
Style as desired.
Step 7: Aftercare & Maintenance
Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
Use cool water for washing and rinsing.
Apply deep conditioning masks weekly to keep hair soft and shiny.
Limit excessive heat styling and sun exposure to prevent premature fading.
For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 117