Directions Semi Permanent Hair Colour - Sunflower (Pack Of 4)-3
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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Sunflower is a bright, warm, golden-yellow semi-permanent hair dye inspired by the rich tones of blooming sunflowers. It offers a vibrant, sunshine-like finish that stands out beautifully on pre-lightened hair. The formula is gentle, conditioning, vegan, and cruelty-free, making it suitable for creative, expressive colouring while keeping hair healthy and soft.
Key Features & Benefits
- Bright Golden-Yellow Hue — Creates a bold, warm yellow shade reminiscent of sunflower petals.
- Semi-Permanent & Gentle — No ammonia, peroxide, or harsh chemicals, making it suitable for regular colour changes.
- Conditioning Base — Helps leave hair soft, smooth, and revitalised after colouring.
- Highly Pigmented — Ensures a vivid, long-lasting yellow tone on light hair.
- Customisable Shade — Mix with other Directions colours to create custom blends such as honey yellow, orange-yellow, or pastel sunshine tones.
- Vegan & Cruelty-Free — Perfect for ethically conscious users.
- Easy, At-Home Application — Thick, creamy formula ensures even distribution.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye |
| Shade | Sunflower (warm golden-yellow) |
| Size | 100ml tub |
| Formula | Direct-deposit, no peroxide or ammonia |
| Conditioning | Yes |
| Vegan/Cruelty-Free | Yes |
| Longevity | 2–6 weeks depending on aftercare |
| Mixable | Yes |
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair (pale blonde/lightest blonde) — Achieves the truest, brightest sunflower-yellow.
- Light natural blonde hair — Produces a soft, sunlit yellow tone.
Less Effective On:
- Medium to dark hair — May appear more muted or not show vibrantly.
- Brassy or uneven blonde hair — A light toner may be needed to ensure even results.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint bowl and brush for precise application
- Gloves, towels, and protective clothing
- Lightener if your hair is too dark
- Conditioner (for creating pastel yellow shades)
Why Choose This Product?
- Ideal for achieving a bright, cheerful yellow that stands out.
- Gentle formula is perfect for those who enjoy frequent colour changes.
- Excellent for creative styles, including ombré, highlights, colour melts, and artistic designs.
- Vegan and cruelty-free, making it a feel-good beauty option.
- Perfect for mixing and customising—create warm oranges, golds, peach tones, or pastel yellows.
- Conditioning base ensures hair remains soft and manageable, even after dyeing.
Aftercare & Colour Maintenance Tips
- Wash with cool to lukewarm water to slow fading.
- Use colour-safe, sulphate-free shampoo and conditioner.
- Reduce washing to 2–3 times per week to maintain vibrancy.
- Apply deep-conditioning treatments, especially if hair was bleached beforehand.
- Avoid excessive heat styling; use a heat protectant when necessary.
- Limit sun exposure, as UV rays can fade bright yellow tones.
- Refresh the colour between applications by mixing a small amount of Sunflower dye with conditioner.
- Avoid clarifying shampoos unless you want to fade or remove the colour.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 114
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