Directions Semi Permanent Hair Colour - Stormy Grey (Pack Of 2)-11

Product Overview

Directions Stormy Grey is a semi-permanent hair dye that delivers a deep, moody, steel-grey shade. With cool undertones and a slightly smoky finish, it creates a bold, modern grey ideal for achieving an edgy, sophisticated look. The dye is ammonia-free, peroxide-free, vegan, cruelty-free, and formulated with conditioning agents that help keep hair soft and manageable.

Key Features & Benefits

• Smoky Steel-Grey Shade — A deep, cool-toned grey with a stormy, muted finish for a dramatic and modern style.
• Semi-Permanent & Gentle — No harsh chemicals such as peroxide or ammonia.
• Conditioning Formula — Helps prevent dryness and keeps hair feeling smooth after colouring.
• Great for Toning — Helps neutralise warm or brassy tones when applied to lightened hair.
• Mixable — Can be blended with other greys, blues, or black tones to customise your perfect shade.
• Vegan & Cruelty-Free — Ideal for those who prefer ethical beauty products.
• Easy Application — Thick, creamy consistency ensures even coverage.

Specifications

Suitable Hair Types & What to Use With It

Best Suited For:

• Pre-lightened or pale blonde hair — Produces the richest, truest stormy grey.
• Light blonde natural hair — Creates a softer, cool-toned grey.
• Recently bleached hair — Can help tone out brassiness for a smoky finish.

Less Effective On:

• Medium to dark brown hair — The colour may not show well and may instead create a subtle shadow or tint.
• Very warm yellow hair — May require toning to remove yellow before applying Stormy Grey.

Recommended to Use Alongside:

• Sulphate-free, colour-safe shampoo and conditioner
• Tint brush and mixing bowl
• Gloves and protective clothing
• Purple toner or shampoo (optional) when battling brassiness
• Hair masks or conditioners for post-lightening care

Why Choose This Product?

• Creates a bold, smoky, high-fashion grey that works for everyday wear or dramatic styles.
• Gentle formula makes it ideal for regular colour changes or those with fragile hair.
• Perfect for achieving ash, charcoal, or smoky grey tones at home.
• Vegan and cruelty-free for conscious consumers.
• Easy to customise by mixing with other grey, black, or blue shades.
• Gives excellent toning results on pre-lightened hair.

Aftercare & Colour Maintenance Tips

• Wash with cool or lukewarm water — hot water fades grey tones quickly.
• Use sulphate-free shampoo to preserve colour.
• Limit washing to 2–3 times weekly for longer-lasting results.
• Apply deep-conditioning masks to maintain softness and prevent dryness.
• Avoid heat styling when possible; use a heat protectant if you must style with heat.
• Protect hair from UV exposure, as sunlight can dull grey tones.
• Refresh colour between applications by mixing a small amount of Stormy Grey dye with conditioner.
• Avoid clarifying shampoos unless you want the colour to fade out.