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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Slate is a semi-permanent, cool-toned charcoal grey dye with subtle silvery-blue undertones. It delivers a smoky, modern grey finish and works best on pre-lightened or pale blonde hair. The formula is ammonia-free, peroxide-free, conditioning, vegan, and cruelty-free, making it a gentle yet effective way to achieve a sophisticated ash-grey look.
Key Features & Benefits
- Smoky Charcoal Grey Shade — A cool, muted grey with slight blue undertones for a striking modern look.
- Semi-Permanent & Gentle — No ammonia or peroxide, ideal for those who want to avoid damage.
- Conditioning Formula — Leaves hair feeling soft, smooth, and nourished after colouring.
- Tones Unwanted Warmth — Helps neutralise yellow or brassy tones in pre-lightened hair.
- Mixable — Can be blended with other Directions shades to create pastel greys, steel blues, or custom tones.
- Vegan & Cruelty-Free — Ethical and safe for those avoiding animal-derived ingredients.
- Easy Application — Thick consistency allows for even coverage without dripping.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye |
| Shade | Slate (smoky charcoal grey) |
| Size | 100ml tub |
| Formula | Direct-deposit dye (no peroxide, no ammonia) |
| Longevity | Typically lasts 2–6 weeks depending on care |
| Vegan | Yes |
| Cruelty-Free | Yes |
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened or bleached hair — especially pale blonde levels for the truest smoky grey tone.
- Light blonde natural hair — produces a softer, cool-toned grey.
- Hair with mild brassiness — Slate can help tone warm tones after bleaching.
Less Effective On:
- Medium to dark brown hair — the shade may only give a faint tint rather than a bold grey.
- Very warm, yellow hair — may require purple toner or additional toning before applying Slate.
Recommended to Use With:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint brush and bowl for precise application
- Gloves and protective clothing
- Pre-lightener if your base is too dark or too warm
- Purple shampoo (optional) to maintain cool tones
- Hydrating conditioner or hair mask for post-bleaching care
Why Choose This Product?
- Achieves a stylish, smoky grey finish that is modern and versatile.
- Gentle, conditioning formula is ideal for frequent colour changes.
- Perfect for creative colour blending or soft pastel grey looks.
- Excellent for toning brassy or unevenly lightened hair.
- Vegan and cruelty-free, aligning with ethical beauty preferences.
- Affordable, easy to apply, and ideal for DIY at-home colouring.
Colour Maintenance & Aftercare Tips
- Wash hair 2–3 times a week to prevent fast fading.
- Use cool or lukewarm water — hot water strips colour quickly.
- Choose sulphate-free shampoo and conditioner to preserve pigment.
- Deep-condition regularly, especially after bleaching.
- Limit heat styling or use heat-protectant spray to reduce colour loss.
- Keep hair protected from sun exposure — UV light fades grey tones.
- Use purple shampoo occasionally to maintain cool, ashy tones and prevent brassiness.
- Refresh colour by mixing a small amount of Slate dye with conditioner for a subtle top-up between full applications.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 103
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