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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Silver is a semi-permanent hair dye designed to give a cool, metallic, icy-silver tone. It works best as a toner on very light blonde or pre-lightened hair and helps neutralise unwanted yellow or brassy tones. The formula is ammonia-free, peroxide-free, conditioning, and gentle on the hair. Vegan, cruelty-free, and perfect for achieving a sleek, modern silver or grey-toned look.
Key Features & Benefits
- Metallic Icy-Silver Finish — Creates a clean, cool silver tone for striking, fashion-forward styles.
- Acts as a Toner — Helps neutralise yellow and brassy tones left after bleaching.
- Gentle Semi-Permanent Formula — No peroxide or ammonia, reducing dryness and damage.
- Conditioning Base — Leaves hair soft, smooth, and nourished after colouring.
- Mixable Shade — Can be blended with other colours in the Directions range to create pastel silver, blue-grey, or unique tones.
- Vegan & Cruelty-Free — Suitable for ethically minded users.
- Easy to Apply — Creamy consistency allows even coverage and simple at-home use.
Specifications
| Attribute | Details |
|---|---|
| Product Type | Semi-permanent hair dye / toner |
| Shade | Silver (cool, icy metallic) |
| Size | 100ml tub |
| Formula | Direct-deposit dye (no peroxide or ammonia) |
| Longevity | Typically lasts 2–6 weeks depending on aftercare |
| Conditioner Included | Yes |
| Vegan/Cruelty-Free | Yes |
| Application | Brush or gloved hands |
Suitable Hair Types & What to Use With It
Best Suited For:
- Pre-lightened hair at pale blonde/lightest blonde levels (9–10).
- Bleached hair with minimal yellow tones for true silver results.
- People toning brassy hair, especially after bleaching.
- Naturally light hair wanting a cool, muted silver sheen.
Less Effective On:
- Medium to dark hair — may leave only a subtle tint or none at all.
- Warm, brassy hair — yellow tones will affect final results unless toned beforehand.
Recommended to Use Alongside:
- Sulphate-free, colour-safe shampoo and conditioner
- Tint brush and bowl for even application
- Gloves and old clothing/towels
- Clarifying shampoo before colouring to remove buildup
- Hydrating mask or conditioner
- Heat-protectant spray if using hot tools
- Purple shampoo to maintain cool tones between applications
Why Choose This Product?
- Perfect for achieving modern silver, icy, or pastel-grey styles.
- Gentler than permanent dyes, ideal for regular colour changes or sensitive hair.
- Provides dual action: colour + toning.
- Budget-friendly alternative to salon silver toning services.
- Ethical choice — fully vegan and cruelty-free.
- Excellent for refreshing faded silver tones or maintaining a cool blonde base.
Colour Maintenance & Aftercare Tips
To help your silver last longer:
- Wash with cool water — hot water fades silver tones quickly.
- Use sulphate-free shampoo to prevent stripping pigment.
- Space out washes — 2–3 times per week is ideal.
- Use purple shampoo occasionally to fight brassiness.
- Condition regularly — silver tones look best on smooth, hydrated hair.
- Reduce heat styling or use heat protectant to avoid fading.
- Avoid prolonged sun exposure — UV light dulls silver shades.
- Top up with a diluted silver mix (silver dye + conditioner) when the colour starts to fade.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 100
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