Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Rose Red is a vibrant, warm red shade with subtle pink undertones, giving hair a lively and romantic look. This semi-permanent hair colour delivers rich pigmentation while conditioning the hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, offering flexibility to refresh or change your style without long-term commitment. Perfect for creating bold, yet elegant red hairstyles.
Key Features & Benefits
- Warm Rose Red Shade: Combines vibrant red with soft pink undertones for a lively, romantic look.
- Semi-Permanent & Flexible: Fades gradually, making it easy to refresh or change colour.
- Conditioning Formula: Maintains hair softness, smoothness, and shine.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom red or pink tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Rose Red
- Volume: 100 ml tub
- Finish: Glossy, warm red with pink undertones
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or light-medium hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or naturally lighter hair for the most vivid Rose Red results
- Medium hair tones for a warm, subtle red effect
- Textured or previously coloured hair, which absorbs pigment well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and shine
Why Choose Rose Red?
- Delivers a vibrant, warm red with romantic pink undertones for a stylish look.
- Conditioning formula keeps hair soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatility — perfect for blending with other shades to create unique red-pink tones.