Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Pastel Rose is a soft, warm pink shade that gives hair a delicate, romantic look. This semi-permanent hair colour delivers gentle, even pigmentation while conditioning hair, leaving it soft, smooth, and shiny. The colour gradually fades over washes, allowing flexibility to refresh or change your style without long-term commitment. Perfect for soft, elegant pastel styles or creative colour combinations.
Key Features & Benefits
- Soft Pastel Rose Shade: Creates a warm, delicate pink tone for a subtle yet stylish look.
- Semi-Permanent & Flexible: Gradually fades, making it easy to refresh or alter your colour.
- Conditioning Formula: Keeps hair soft, smooth, and glossy after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for custom pastel or muted tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pastel Rose
- Volume: 100 ml tub
- Finish: Soft, glossy pastel rose
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — gradually fades depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for the softest pastel effect
- Light to medium hair tones for warm, romantic pastel shades
- Textured, porous, or previously coloured hair, which absorbs pastel pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair softness and shine
Why Choose Pastel Rose?
- Delivers a soft, warm pastel pink for elegant, romantic hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and glossy.
- Semi-permanent nature allows easy refresh or colour changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers versatile styling options — perfect for blending with other pastels or creating unique pastel colour combinations.