Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Pastel Pink is a soft, delicate pink shade that gives hair a dreamy and feminine look. This semi-permanent hair colour delivers gentle pigmentation while conditioning hair, leaving it smooth, shiny, and manageable. The colour fades gradually over washes, allowing flexibility to refresh or change your style without long-term commitment. Ideal for soft, romantic looks or playful pastel styles.
Key Features & Benefits
- Soft Pastel Pink Shade: Adds a gentle, feminine pink tone to hair.
- Semi-Permanent & Flexible: Gradually fades, making it easy to refresh or change colour.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be combined with other Directions shades to create custom pastel colours.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pastel Pink
- Volume: 100 ml tub
- Finish: Soft, glossy pastel pink
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for a soft pastel effect
- Light to medium hair tones for subtle, romantic pastel shades
- Textured, porous, or previously coloured hair, which absorbs pastel pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning treatments to maintain hair health and shine
Why Choose Pastel Pink?
- Creates a soft, dreamy pastel pink suitable for romantic or playful hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and shiny.
- Semi-permanent nature allows easy colour refresh or changes.
- Vegan and cruelty-free, making it an ethical choice.
- Offers creative versatility — ideal for blending with other pastel shades for unique looks.