Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Pastel Blue is a soft, delicate blue shade that gives hair a dreamy, ethereal look. This semi-permanent hair colour provides gentle pigmentation while conditioning the hair, leaving it smooth, shiny, and manageable. The colour gradually fades over washes, offering the flexibility to refresh or change your style without long-term commitment. Ideal for subtle fashion statements, creative hairstyles, or pastel-themed looks.
Key Features & Benefits
- Soft Pastel Blue Shade: Creates a gentle, calming blue tone suitable for subtle or creative styles.
- Semi-Permanent & Flexible: Fades gradually, allowing for easy colour refresh or change.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be blended with other Directions shades for unique pastel combinations.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Pastel Blue
- Volume: 100 ml tub
- Finish: Soft, glossy pastel blue
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum vibrancy
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or pale blonde hair for the clearest pastel blue effect
- Light to medium hair tones for soft, subtle pastel shades
- Textured, porous, or previously coloured hair, which absorbs pastel pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Pastel Blue?
- Provides a soft, dreamy pastel blue suitable for subtle or creative hairstyles.
- Conditioning formula ensures hair remains soft, smooth, and shiny.
- Semi-permanent nature allows easy colour refresh or changes.
- Vegan and cruelty-free, making it an ethical choice.
Offers creative versatility — perfect for mixing with other shades for custom pastel tones.