Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Neon Red is a vibrant, fiery red shade that immediately grabs attention. This semi-permanent hair colour delivers bright, bold pigmentation while conditioning hair, leaving it soft, shiny, and healthy. The colour fades gradually over washes, allowing you to refresh or change your style without long-term commitment. Perfect for those seeking a dramatic, energetic, and playful look.
Key Features & Benefits
- Bright Neon Red Shade: Creates a vivid, eye-catching red that makes a statement.
- Semi-Permanent & Flexible: Fades gradually, making it easy to refresh or change colour.
- Conditioning Formula: Keeps hair soft, smooth, and shiny after colouring.
- Vegan & Cruelty-Free: Free from animal-derived ingredients and testing.
- Mixable: Can be combined with other Directions shades to create custom red or orange tones.
- No Harsh Chemicals: Free from peroxide and ammonia, gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Neon Red
- Volume: 100 ml tub
- Finish: Bright, glossy neon red
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for True Colour: Pre-lightened or very light blonde hair for maximum brightness
- Longevity: Semi-permanent — fades gradually depending on hair care and washing frequency
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or very light blonde hair for the brightest, truest neon red
- Light to medium hair for a vivid, vibrant finish
- Textured or porous hair, which absorbs bright pigments well
Recommended alongside:
- Mild shampoo before dyeing
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe shampoo and conditioner
- Deep-conditioning treatments to maintain hair health and vibrancy
Why Choose Neon Red?
- Delivers a bold, high-impact neon red for creative and playful hairstyles.
- Conditioning formula keeps hair soft, shiny, and healthy.
- Semi-permanent nature allows easy colour refreshes or changes.
- Vegan and cruelty-free, making it an ethical choice.
- Versatile for mixing with other shades to create unique, custom colours.