Directions Semi Permanent Hair Colour - Lavender (Pack Of 2)-12
£6.95£12.38
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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Lavender is a gentle, pastel purple shade that gives hair a soft, dreamy lavender tone — subtle yet stylish. This semi-permanent dye adds colour with a conditioning formula that helps keep hair soft, smooth, and manageable. Because it’s semi-permanent, Lavender fades gradually over washes, making it a great choice for experimenting with colour or adopting a soft, ethereal look without long-term commitment.
Key Features & Benefits
- Soft Pastel Purple Shade: Gives hair a delicate lavender hue — ideal for subtle, trendy colour.
- Semi-Permanent & Flexible: Colour fades over time, allowing for easy refreshes or shifts in style.
- Conditioning Formula: Helps maintain hair softness, smoothness, and shine after dyeing.
- Vegan & Cruelty-Free: Contains no animal-derived ingredients; gentle and ethical.
- Mixable: Can be blended with other colours to create custom shades or pastel blends (e.g. lavender-pink, muted lilac, etc.).
- No Harsh Chemicals: Free of peroxide and ammonia, making it gentler than many permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Lavender (pastel / soft purple)
- Volume: 100 ml tub
- Finish: Soft, glossy pastel purple
- Formula: Conditioning, vegan, cruelty-free
- Best Base for True Result: Pre-lightened or light-blonde hair
- Longevity: Semi-permanent — gradual colour fading depending on washing frequency and hair care
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened, bleached, or very light hair — for the truest pastel lavender result
- Light to medium hair tones (after lightening) for soft, muted pastel effects
- Textured, curly, or naturally porous hair — which often absorbs pastel colours well
- Previously dyed hair that’s faded — can benefit from conditioning properties and softer tones
Recommended alongside:
- Mild shampoo before dyeing (skip conditioner)
- Barrier cream to protect skin from staining
- Gloves and protective cloth/towels
- Sulfate-free, colour-safe aftercare shampoo and conditioner
- Weekly deep-conditioning treatments to maintain softness
For the pastel effect to be most visible and true to “lavender,” pre-lightening hair is typically recommended.
Why Choose Lavender?
Lavender offers a soft, elegant alternative to bold colours — ideal if you want a gentle, fashionable purple without dramatic contrast. It’s perfect for pastel lovers, subtle style changes, or anyone seeking a soft aesthetic. Its gentle, ethical formula makes it suitable even for repeated colouring or frequent refreshes, and its blendability offers creative freedom for customizing shades.
Aftercare & Maintenance Tips
- Wash hair 2–3 times per week to preserve pastel colour.
- Use sulfate-free, colour-safe shampoo and conditioner to maintain vibrancy.
- Rinse with cool or lukewarm water to help preserve pigment.
- Avoid harsh clarifying shampoos or treatments soon after dyeing.
- Use a deep-conditioning mask weekly to maintain softness, moisture, and shine.
- Limit frequent heat styling; when necessary, always use a heat protector.
- Touch up colour as needed — pastel shades fade faster but are easy to refresh.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
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