Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Lagoon Blue is a soft yet vibrant aquatic-blue shade that evokes the calm shimmer of tropical waters. This semi-permanent hair dye colours hair while conditioning it, leaving strands smooth, glossy, and nourished. The formula gradually fades over washes, allowing flexibility to refresh or change your look. Perfect for creative styles, festival hair, or soft fantasy looks, Lagoon Blue provides a refreshing, ocean-inspired tone.
Key Features & Benefits
- Soft Aquatic Blue Shade: Produces a calm, eye-catching blue tone.
- Semi-Permanent & Flexible: Fades gradually, allowing easy refresh or colour changes.
- Conditioning Formula: Keeps hair smooth, soft, and healthy.
- Vegan & Cruelty-Free: No animal-derived ingredients or testing.
- Mixable: Blends with other Directions colours to create turquoise, teal, pastel blue, or custom shades.
- No Peroxide or Ammonia: Gentle on hair while delivering vibrant results.
Specifications
- Type: Semi-permanent hair dye
- Shade: Lagoon Blue
- Volume: 100 ml pot
- Finish: Soft, glossy aquatic-blue
- Formula: Conditioning, vegan, cruelty-free
- Best Base for Brightness: Light or pre-lightened hair
- Longevity: Semi-permanent; fades gradually with washes
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or naturally light/blonde hair for brightest results
- Light brown hair for softer, medium blue tones
- Previously dyed or porous hair that absorbs pigment well
- Curly, wavy, or textured hair, benefiting from the conditioning formula
Recommended alongside:
- Mild shampoo before colouring
- Barrier cream to protect skin around the hairline
- Gloves and old towels or clothes to avoid staining
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning masks to maintain moisture and shine
Pre-lightening is recommended for achieving a true Lagoon Blue effect.
Why Choose Lagoon Blue?
- Provides a soft yet vibrant blue suitable for creative or subtle styles.
- Gentle, conditioning formula keeps hair soft and manageable.
- Flexible for mixing and experimenting with custom colours.
- Semi-permanent nature allows easy colour refresh or change.
- Ethical choice — vegan and cruelty-free.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to prolong colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool water to reduce fading.
- Deep-condition weekly to maintain softness and shine.
- Avoid harsh clarifying shampoos, chlorine, or chemical treatments soon after dyeing.
- Minimise frequent heat styling; always use a heat protectant.
- Refresh colour by reapplying or mixing a small amount of dye with conditioner for a colour-boost treatment.