Directions Semi Permanent Hair Colour - Fluorescent Yellow (Pack Of 2)-8
£6.95£12.38
You will receive reward points after the delivery
Free tracked delivery on orders over £50.00 in UK
Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Fluorescent Yellow is an ultra-bright, neon yellow hair dye designed to deliver a glowing, high-energy colour that stands out anywhere. This electrifying shade shines intensely on pre-lightened hair, giving a vibrant, sunshine-meets-highlighter effect. The formula is gentle, conditioning, and completely free from ammonia and peroxide, making it a perfect choice for vivid, creative looks without damaging the hair. Ideal for festival styles, bold statement colours, or unique artistic creations, Fluorescent Yellow offers long-lasting brightness with gradual fading.
Key Features & Benefits
- Eye-Catching Neon Yellow: A powerful fluorescent yellow that glows with intensity on lightened hair.
- Semi-Permanent & Flexible: Gradually fades, allowing easy refresh or colour change.
- Conditioning Formula: Leaves hair smooth, soft, and nourished.
- Vegan & Cruelty-Free: Ethical and gentle, free from animal ingredients.
- Mixable: Pairs well with other Directions shades to create lime, golden neon, pastel yellow, or ombré blends.
- No Peroxide or Ammonia: A less damaging option for vivid, high-impact colour enthusiasts.
Specifications
- Type: Semi-permanent hair dye
- Shade: Fluorescent Yellow
- Volume: 100 ml tub
- Finish: Bright, glowing highlighter-yellow
- Formula: Vegan, cruelty-free, conditioning
- Best Base: Pre-lightened blonde or platinum
- Longevity: Semi-permanent — fades depending on washing frequency and hair condition
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened blonde or platinum hair: produces the pure neon yellow effect
- Light brown hair: results in a warm golden yellow tone
- Curly, wavy, or coarse hair: benefits from the conditioning formula
- Previously dyed or porous hair: absorbs colour well for intense brightness
Recommended for best results:
- Mild shampoo before colouring
- Gloves and protective clothing
- Barrier cream around hairline
- Sulfate-free, colour-safe shampoo & conditioner
- Weekly hydrating treatments
- A colour-refreshing mask to extend neon vibrancy
Bleaching is strongly recommended for achieving a true fluorescent yellow tone.
Why Choose This Product?
Choose Fluorescent Yellow if you want a bright, bold, neon colour that instantly grabs attention. Perfect for creative expression, summer or festival looks, cosplay, or high-fashion styling, this shade brings extreme brightness without harsh chemicals. The conditioning formula keeps hair soft, smooth, and manageable while delivering show-stopping colour.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times weekly to extend colour life.
- Use sulfate-free, colour-safe shampoos and conditioners.
- Rinse with cool water to slow down pigment fading.
- Avoid chlorine and clarifying shampoos soon after colouring.
- Deep-condition weekly to maintain softness and shine.
- Limit heat styling; always use heat protection.
- Refresh colour by reapplying dye or adding a small amount to conditioner.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
FREE UK Shipping
on orders over£50.00
100% Genuine
Products
Money back
guarantee