Directions Semi Permanent Hair Colour - Flame (Pack Of 2)-12
£6.95£12.38
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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Flame is a bold, fiery orange-red shade designed to deliver maximum vibrancy and warmth. This bright, flame-inspired colour offers standout intensity, especially on pre-lightened or blonde hair. Formulated without peroxide or ammonia, it colours gently while conditioning the hair for a soft, glossy finish. Perfect for those who want a striking, high-impact colour without damaging their hair, this semi-permanent dye fades gradually, giving creative flexibility for future colour changes.
Key Features & Benefits
- Vibrant Fiery Shade: A bold flame-like orange-red that stands out on lightened hair.
- Semi-Permanent Formula: Allows flexibility — fades gradually and is easy to refresh.
- Conditioning & Gentle: Softens and smooths hair while depositing colour.
- Vegan & Cruelty-Free: Ethical, gentle, and free from animal-derived ingredients.
- Mixable with Other Shades: Ideal for creating custom oranges, reds, and sunset blends.
- No Peroxide or Ammonia: Less damaging than permanent dyes; ideal for regular colour changes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Flame (fiery orange-red)
- Volume: 100 ml tub
- Finish: Bright, warm, high-impact colour
- Formula: Conditioning, vegan, cruelty-free, peroxide- and ammonia-free
- Best Base for Vibrancy: Pre-lightened or blonde hair
- Longevity: Semi-permanent — fades over washes depending on aftercare and hair type
Suitable Hair Types & Recommended Use
Best for:
- Pre-lightened or blonde hair for maximum vibrancy
- Medium brown hair for a warm coppery tint
- Naturally red or warm-toned hair — enhances natural hues
- Curly, textured, or previously coloured hair — benefits from the conditioning texture
To use alongside:
- Mild shampoo (no conditioner before dyeing)
- Barrier cream to protect skin
- Gloves and old towels
- Sulfate-free, colour-safe shampoo and conditioner
- Weekly deep-conditioning mask
- Optional: colour-refreshing conditioner for ongoing vibrancy
Why Choose This Product?
Choose Flame if you want a striking, fiery shade that turns heads. Its semi-permanent formula makes it perfect for experimenting with warm, bold looks without long-term commitment or damage. The conditioning base leaves hair nourished, soft, and shiny, making it a great option for frequent colour changes or creative blends such as sunset, phoenix, or lava-inspired looks.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to extend colour life.
- Use sulfate-free, colour-protecting shampoos and conditioners.
- Rinse hair with cool water to slow fading.
- Avoid frequent heat styling; always use heat protectant if styling.
- Use a weekly deep-conditioning treatment for moisture and shine.
- Avoid clarifying shampoos and chemical treatments for several weeks.
- Refresh colour as needed with reapplication or by mixing dye into conditioner for a colour-boosting mask.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
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