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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Ebony is a deep, dark semi-permanent shade that delivers a rich black tone with a subtle warm undertone. Unlike harsh permanent dyes, this formula conditions as it colours, leaving hair soft, shiny, and manageable. Ideal for adding depth, covering faded colours, or achieving a bold dark look, Ebony fades gradually over washes, giving you flexibility without long-term commitment.
Key Features & Benefits
- Deep Dark Shade: Provides a rich black tone with depth and softness.
- Semi-Permanent Flexibility: Fades gradually, making it easy to refresh or switch colours.
- Conditioning Formula: Leaves hair smoother, softer, and healthier-looking.
- Vegan & Cruelty-Free: Made without animal ingredients; gentle and ethical.
- Mixable with Other Shades: Can be blended to darken or deepen other colours.
- Developer-Free: No peroxide or ammonia; far gentler than permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Ebony (deep black with subtle warm/red undertones)
- Volume: 100 ml pot
- Finish: Glossy, deep dark colour
- Formula: Conditioning, vegan, cruelty-free, peroxide-free, ammonia-free
- Best Base for Results: Works on both light and dark hair
- Longevity: Semi-permanent — fades gradually with each wash
Suitable Hair Types & Recommended Use
Ideal for:
- Medium to dark natural hair — deepens tone without needing bleach
- Light or pre-lightened hair — produces the darkest, most intense black result
- Previously dyed or textured hair — benefits from the conditioning formula
- Covering faded bright colours or adding depth over uneven tones
Recommended products to use with it:
- Mild shampoo before application
- Barrier cream to protect skin
- Gloves and protective towels
- Colour-safe, sulfate-free aftercare products
Bleaching is not required unless you want the absolute darkest result on naturally dark hair.
Why Choose Ebony?
- Perfect for achieving a dark, dramatic black shade without the harshness of permanent dye
- Gentle, moisturising formula suitable for regular refreshes
- Ideal for deepening existing colours or creating a clean, dark canvas
- Ethical, vegan, and cruelty-free
- Easy to apply, maintain, and refresh
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times a week to prolong colour.
- Use sulfate-free, colour-safe shampoos and conditioners.
- Rinse with cool water to slow fading.
- Avoid clarifying shampoos and chemical treatments.
- Limit heat styling; always use heat protection.
- Deep-condition weekly for softness and shine.
- Reapply as needed to refresh the dark tone as it fades.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 34
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