Directions Semi Permanent Hair Colour - Deep Purple (Pack Of 4)-0
£13.25£24.76
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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Deep Purple is a semi-permanent hair colour that produces a rich, saturated purple shade — vibrant yet deep. It offers an expressive, creative colour option for those seeking a bold but refined look. With a conditioning, chemical-free base, Deep Purple colours hair while helping to keep it soft, smooth, and healthy. Since it's semi-permanent, the colour gradually fades over washes, offering flexibility for frequent colour changes or refreshes.
Key Features & Benefits
- Rich, Intense Purple Shade: Provides a deep purple tone that stands out with dimension and shine.
- Semi-Permanent & Flexible: Lets you experiment with colour without long-term commitment — fades gradually over time.
- Conditioning & Gentle Formula: Helps maintain hair softness, smoothness, and manageability after dyeing.
- Vegan & Cruelty-Free: Free from animal-derived ingredients, peroxide, and ammonia — better for hair and ethical for users.
- Blendable / Mixable: Can be mixed with other shades to customise intensity or create gradient/multitone effects.
- No Harsh Developer Required: Easy application without the need for harsh chemicals or developers, reducing potential hair damage.
Specifications
- Type: Semi-permanent hair dye
- Shade: Deep Purple
- Volume: 100 ml pot
- Finish: Vibrant, glossy purple — most vivid on a light or pre-lightened hair base
- Formula: Conditioning, peroxide- and ammonia-free, vegan & cruelty-free
- Best Base for Vivid Results: Lightened or blonde hair; medium or darker hair will yield subtler purple tones
- Longevity: Semi-permanent — colour fades gradually over washes; longevity depends on hair type, frequency of washing, and aftercare
Suitable Hair Types & Recommended Use
Best suited for:
- Light or pre-lightened hair for bold, vivid purple results
- Medium brown hair for a rich, darker purple tone
- Chemically treated, coloured, or textured hair — benefits from conditioning properties for softness and manageability
For darker hair:
- Expect subtler purple undertones or a deep plum shade rather than bright purple; pre-lightening recommended for maximum effect
Recommended supportive steps/products:
- Lightener or bleach (if hair is dark and you want bright purple)
- Mild shampoo (no heavy conditioner) before dyeing to prep hair for pigment uptake
- Barrier cream or petroleum jelly around the hairline, ears, and neck to prevent skin staining
- Gloves, old towels or clothes to avoid staining surfaces
- Colour-safe, sulfate-free shampoo and conditioner for aftercare
- Optional deep-conditioning masks or treatments to maintain hair health
Why Choose Deep Purple?
Choose Deep Purple if you’re looking for a dramatic, expressive hair colour that balances boldness with depth. It’s ideal for creative styling, statement looks, or simply changing your vibe without permanent commitment. The gentle, conditioning, vegan-friendly formula makes it a safer, more ethical choice compared to permanent dyes. Its blendability lets you customise or combine with other colours for unique results.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour vibrancy.
- Use sulfate-free, colour-safe shampoo and conditioner to protect pigment and hair health.
- Rinse hair with cool or lukewarm water to slow fading and seal in colour.
- Use a deep-conditioning mask weekly to keep hair moisturised, soft, and shiny.
- Minimise frequent heat styling; when styling, always use a heat protectant.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing — they can strip pigment.
- Since Deep Purple is semi-permanent, expect gradual fading — reapply or touch up as needed to refresh the tone.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
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