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    Directions Semi Permanent Hair Colour - Atlantic Blue (Pack Of 2)
    Directions Semi Permanent Hair Colour - Atlantic Blue (Pack Of 2)

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    Description

    Directions Semi Permanent Hair Color keeps going around 4-8 washes

    Product Overview

     

    Directions Atlantic Blue is a semi-permanent hair colour that creates a rich, deep ocean-inspired blue. Its vibrant pigment provides bold, eye-catching colour while keeping hair soft and conditioned. Being semi-permanent, it fades gradually over washes, offering flexibility to change or refresh your look without long-term commitment.

     

    Key Features & Benefits

     

    • Deep, Ocean-Inspired Blue Shade: Vivid, intense blue for a bold transformation.
    • Semi-Permanent & Flexible: Ideal for experimenting with different looks; fades gradually.
    • Conditioning Formula: Keeps hair soft, smooth, and manageable.
    • Vegan & Cruelty-Free: Contains no animal-derived ingredients and is not tested on animals.
    • Mixable with Other Shades: Combine with other colours for unique tones or custom shades.
    • No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.

     

    Specifications

     

    • Type: Semi-permanent hair dye
    • Shade: Atlantic Blue
    • Volume: 100 ml pot
    • Finish: Deep, glossy blue (most vivid on light/bleached hair)
    • Suitable Base: Best on pre-lightened or blonde hair; medium or darker hair may show a subtler blue tint.
    • Formula: Conditioning, ammonia- and peroxide-free, vegan & cruelty-free
    • Longevity: Fades gradually over washes, depending on hair type, aftercare, and washing frequency.

     

    Suitable Hair Types & Recommended Use

     

    Best suited for:

     

    • Pre-lightened or bleached hair for the brightest, most vivid blue.
    • Light to medium brown hair for a subtler blue tint.
    • Chemically treated, textured, or previously coloured hair, which benefits from the conditioning formula.

     

    Recommended accompaniments:

     

    • Bleach or lightener for dark hair to achieve true vivid blue.
    • Mild shampoo (no conditioner) to prep hair for dyeing.
    • Protective cream (petroleum jelly) around hairline, neck, and ears.
    • Gloves and old towels/clothing to prevent staining.
    • Light conditioner or hair mask after dyeing to maintain softness and vibrancy.

     

    Why Choose This Product?

     

    • Bold, expressive blue suitable for creative and adventurous styles.
    • Gentle, conditioning formula that keeps hair healthy.
    • Semi-permanent nature allows for easy experimentation.
    • Vegan and cruelty-free, supporting ethical hair care.
    • Customizable by mixing with other shades for unique results.

     

    Aftercare & Colour Maintenance

     

    • Wash hair 2–3 times per week to preserve colour.
    • Use sulfate-free, colour-safe shampoo and conditioner.
    • Rinse with cool or lukewarm water to reduce fading.
    • Apply a deep conditioning mask weekly to maintain moisture and shine.
    • Minimize heat styling; use a heat protectant when necessary.
    • Avoid harsh shampoos or chemical treatments soon after dyeing.
    • Reapply dye as needed to refresh vibrancy.

    How To Use

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