Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Atlantic Blue is a semi-permanent hair colour that creates a rich, deep ocean-inspired blue. Its vibrant pigment provides bold, eye-catching colour while keeping hair soft and conditioned. Being semi-permanent, it fades gradually over washes, offering flexibility to change or refresh your look without long-term commitment.
Key Features & Benefits
- Deep, Ocean-Inspired Blue Shade: Vivid, intense blue for a bold transformation.
- Semi-Permanent & Flexible: Ideal for experimenting with different looks; fades gradually.
- Conditioning Formula: Keeps hair soft, smooth, and manageable.
- Vegan & Cruelty-Free: Contains no animal-derived ingredients and is not tested on animals.
- Mixable with Other Shades: Combine with other colours for unique tones or custom shades.
- No Harsh Chemicals / Developer-Free: Gentle on hair compared to permanent dyes.
Specifications
- Type: Semi-permanent hair dye
- Shade: Atlantic Blue
- Volume: 100 ml pot
- Finish: Deep, glossy blue (most vivid on light/bleached hair)
- Suitable Base: Best on pre-lightened or blonde hair; medium or darker hair may show a subtler blue tint.
- Formula: Conditioning, ammonia- and peroxide-free, vegan & cruelty-free
- Longevity: Fades gradually over washes, depending on hair type, aftercare, and washing frequency.
Suitable Hair Types & Recommended Use
Best suited for:
- Pre-lightened or bleached hair for the brightest, most vivid blue.
- Light to medium brown hair for a subtler blue tint.
- Chemically treated, textured, or previously coloured hair, which benefits from the conditioning formula.
Recommended accompaniments:
- Bleach or lightener for dark hair to achieve true vivid blue.
- Mild shampoo (no conditioner) to prep hair for dyeing.
- Protective cream (petroleum jelly) around hairline, neck, and ears.
- Gloves and old towels/clothing to prevent staining.
- Light conditioner or hair mask after dyeing to maintain softness and vibrancy.
Why Choose This Product?
- Bold, expressive blue suitable for creative and adventurous styles.
- Gentle, conditioning formula that keeps hair healthy.
- Semi-permanent nature allows for easy experimentation.
- Vegan and cruelty-free, supporting ethical hair care.
- Customizable by mixing with other shades for unique results.
Aftercare & Colour Maintenance
- Wash hair 2–3 times per week to preserve colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool or lukewarm water to reduce fading.
- Apply a deep conditioning mask weekly to maintain moisture and shine.
- Minimize heat styling; use a heat protectant when necessary.
- Avoid harsh shampoos or chemical treatments soon after dyeing.
- Reapply dye as needed to refresh vibrancy.