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Description
Directions Semi Permanent Hair Color keeps going around 4-8 washes
Product Overview
Directions Apple Green is a semi-permanent hair colour that delivers a bright, crisp green shade with a fresh and playful look. Ideal for creative, bold, and alternative styles, this vegan and cruelty-free formula colours hair while keeping it soft and conditioned. Apple Green gradually fades over multiple washes, allowing you to experiment with style without long-term commitment.
Key Features & Benefits
- Vivid Apple Green Shade: Creates a striking, lively green tone that stands out.
- Semi-Permanent & Flexible: Fades gradually, perfect for experimenting with different looks.
- Gentle & Conditioning Formula: Leaves hair soft, smooth, and manageable.
- Vegan & Cruelty-Free: No animal-derived ingredients and not tested on animals.
- Mixable with Other Shades: Can be combined with other Directions colours for custom tones.
- Free From Harsh Chemicals: No peroxide or ammonia, making it gentle on hair.
Specifications
- Type: Semi-permanent hair dye
- Shade: Apple Green
- Volume: 100 ml pot
- Finish: Bright, glossy green on light or pre-lightened hair
- Formula: Conditioning, ammonia/peroxide-free, vegan & cruelty-free
- Longevity: Lasts several washes depending on hair type, base colour, and aftercare
- Compatibility: Works on natural, coloured, bleached, or pre-lightened hair; best on light hair for true colour
What Hair Types Suit This Colour & What to Use Along With It
Best Hair Types:
- Pre-lightened or bleached hair for the truest, most vibrant green.
- Light blonde hair to match the jar colour.
- Medium/light brown hair for a subtler green tint.
- Chemically treated, textured, or coloured hair benefits from the conditioning formula.
What to Use Along With It:
- Bleach or lightener for dark hair to achieve vivid results.
- Mild shampoo before dyeing to prepare hair for colour absorption.
- Protective cream or petroleum jelly around hairline and ears to prevent staining.
- Gloves and old towels/clothing to protect skin and surfaces.
- Conditioner or hair mask after dyeing to maintain softness and shine.
Why Choose This Product?
- Bright, bold, and expressive colour for creative or alternative styles.
- Gentle, conditioning formula that is less damaging than permanent dyes.
- Vegan and cruelty-free for ethical beauty choices.
- Mixable with other shades to create custom colours.
- Semi-permanent nature allows flexibility and easy experimentation.
Aftercare & Colour Maintenance Tips
- Wash hair 2–3 times per week to preserve colour.
- Use sulfate-free, colour-safe shampoo and conditioner.
- Rinse with cool or lukewarm water to prevent fading.
- Apply a deep conditioning mask weekly to maintain moisture and shine.
- Minimise frequent heat styling to reduce fading.
- Avoid harsh clarifying shampoos or chemical treatments soon after dyeing.
- Touch up the colour as needed to refresh vibrancy.
How To Use
Step 1: Preparation
- Gather supplies: You will need the Directions hair colour jar, gloves, an applicator brush (or bowl), a wide-tooth comb, towel, and a plastic cap.
- Protect your clothing and skin: Wear an old t-shirt or cape and apply a thin layer of petroleum jelly or barrier cream around your hairline, ears, and neck to prevent staining.
- Perform a patch test: At least 48 hours before application, apply a small amount of colour to a patch of skin to check for any allergic reaction.
Step 2: Hair Prep
- Wash hair: Clean hair with a gentle shampoo to remove dirt, oil, and product buildup. Avoid conditioner if you want maximum colour adhesion.
- Dry or towel-dry: Hair should be damp or dry. Directions colours can be applied to both, but damp hair allows more even coverage.
Step 3: Application
- Put on gloves to protect your hands from staining.
- Shake the jar well to ensure pigment is evenly distributed.
- Section hair: Divide hair into 4–6 sections using clips for easy and even application.
- Apply colour: Using an applicator brush or your gloved hands, start at the roots and work down to the tips. Make sure every strand is fully saturated for uniform colour.
- Comb through: Use a wide-tooth comb to evenly distribute the colour and eliminate any clumps.
Step 4: Processing
- Cover hair: Put on a plastic cap to prevent staining surfaces and help retain warmth, which can enhance colour vibrancy.
- Processing time: Leave the colour on for 15–30 minutes.
- For a subtle tint, 15 minutes is sufficient.
- For a more intense, vivid green, leave up to 30 minutes.
- For pre-lightened or blonde hair, the colour may appear more vibrant.
- Optional: For extra intensity, gently apply heat with a hairdryer (low-medium setting) over the cap.
Step 5: Rinsing
- Rinse with cool water: Do not use hot water as it can fade the colour faster.
- Rinse until water runs clear: Gently massage hair while rinsing. Do not use shampoo immediately unless necessary.
- Condition: Apply a light conditioner or Directions’ aftercare conditioner to seal in colour and maintain softness.
Step 6: Drying & Styling
- Towel-dry gently: Avoid rubbing, which can cause uneven fading.
- Air-dry or blow-dry carefully: If using heat styling tools, use a heat protectant to prevent damage.
- Style as desired.
Step 7: Aftercare & Maintenance
- Wash hair 2–3 times per week with sulfate-free, colour-safe shampoo to maintain vibrancy.
- Use cool water for washing and rinsing.
- Apply deep conditioning masks weekly to keep hair soft and shiny.
- Limit excessive heat styling and sun exposure to prevent premature fading.
- For touch-ups, reapply every 4–6 weeks depending on fading.
Ingredients
Aquacetearyl alcoholdistearoylethyl hydroxyethylmoniummethsulfate (and) cetearyl alcoholcetearth-20butlene glycolglceryl stearatecitric acidmethylparaben. May contain basic brown 17basic brown 16basic red 76basic yellow 57acid violet 43basic green 4basic red 46basic orange 2basic violet 4basic violet 14basic blue 7basic blue 9basic violet 2h.c. yellow 4h.c. yellow 2h.c. orange 1h.c. red 1h.c. red 3acid red 87acid green 7
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