Directions Semi Permanent Hair Colour - Antique Mauve (Pack Of 2)-44

Product Overview

Directions Antique Mauve is a semi‑permanent hair dye that produces a soft, muted mauve-blend — a gentle mix of purple hues with light grey/silver undertones for a subtle, vintage‑inspired look. Thanks to its conditioning, chemical‑free base, it colours while nourishing hair, leaving strands soft and silky rather than dry or brittle. Antique Mauve is ideal for those who want a stylish, pastel‑toned colour or a soft purple-grey effect — especially on pre‑lightened or light hair — without committing to a permanent dye.

Key Features & Benefits

• Soft Mauve‑Grey Shade — A refined, muted tone blending violet and light grey for a subtle, elegant finish.
• Vegan & Cruelty-Free — Formulated without animal-derived ingredients or animal testing.
• Conditioning Formula — Contains moisturising and conditioning agents so hair remains soft, smooth, and healthy after colouring.
• Semi-Permanent, Gentle on Hair — Does not require peroxide or ammonia; it deposits colour rather than bleaching, reducing potential damage.
• Inter‑mixable Shades — Can be mixed with other shades from the same line to create custom colours or pastel variations.

Specifications

• Type: Semi-permanent hair dye
• Shade/Name: Antique Mauve
• Format: 100 ml tub
• Finish: Soft, muted mauve‑grey / pastel purple‑grey
• Colour Base Requirements: Best results on pre‑lightened or pale blonde hair (light base, level 9–10) for true shade payoff; will be more subtle on darker hair.
• Vegan / Cruelty-Free: Yes
• Mixable: Yes — can be combined with other shades for custom results.

What Hair Types Suit This Colour & What to Use Along With It

Best suited for:

• Pre‑lightened, bleached or light blonde hair — for the truest “Antique Mauve” result.
• Light brown to medium hair — will yield a subtle mauve‑grey tint rather than full pastel effect.
• Curly, wavy, textured, or chemically treated hair — the conditioning base helps maintain softness and manageability.

What to use along with it (for best results):

• Bleach or lightener (if your hair is dark and you want a pastel result) — to lift hair to a light base before applying.
• pH‑balanced or mild shampoo (without conditioner) before dyeing — to ensure clean hair for good colour uptake.
• Gloves and protective cream (petroleum jelly or baby oil) around hairline and on ears/neck — to prevent skin or surface staining.
• Conditioner or hair mask after dyeing — to seal in moisture and maintain hair softness.

Why Choose This Product?

• You want a soft, pastel, dusty mauve or silver‑purple shade — ideal for a chic, understated, or “vintage pastel” look.
• You prefer a gentle, conditioning hair dye that doesn’t use harsh chemicals and leaves hair feeling nourished.
• You want flexibility — because it’s semi‑permanent, you can experiment and change colours more easily.
• You value vegan, cruelty‑free and ethical beauty choices.
• You like to mix and customise your hair colour — you can blend Antique Mauve with other shades to create unique tones.

Aftercare & How to Maintain the Colour

• Wash hair less frequently — ideally 2–3 times a week — to reduce colour fading.
• Use sulfate-free, colour-safe shampoo and conditioner — to preserve the pigment and maintain hair health.
• Rinse with cool or lukewarm water — avoids opening the cuticle too much and helps colour last longer.
• Deep condition or use hair masks weekly — keeps hair nourished, moisturised, and less prone to dryness as colour fades.
• Minimise heat styling and sun exposure — heat and UV can speed up fading and dullness. Use heat protectant and consider UV‑protective sprays.
• Touch-up when needed — since Antique Mauve is semi-permanent, colour will gradually wash out; reapply every 4–6 weeks (or as needed) to maintain vibrancy.