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Description
La Riche Directions Pre Colour Shampoo has been extraordinarily defined for use before shading your hair, allowing you to get the most out of your shading.
Product Overview
Directions Pre Colour Shampoo is a clarifying / preparatory shampoo designed to cleanse hair and remove buildup before applying hair dye or semi‑permanent color.
The idea is that by removing residues (silicones, oils, styling products, conditioners) and slightly “opening up” the hair cuticle, your color (especially semi-permanent or direct dyes) can deposit more evenly, penetrate better, and last longer.
It is often used right before applying a dye from the Directions / La Riche colour range.
Key Features & Benefits
| Feature | Benefit |
|---|---|
| Clarifying / deep‑clean formula | Strips away residues (conditioners, styling product, oils) that might block dye uptake |
| pH / “cuticle prep” | Helps hair take colour more uniformly by making the surface more receptive |
| Vegan / cruelty‑free (for some regions) | Many listings note it’s developed for the Directions line with vegan / no animal testing philosophy |
| 250 ml convenient size | Enough for one or multiple pre‑colour washes for average hair |
| Compatibility with Directions / La Riche dyes | Intended to be used in the same product system for optimal performance |
Specifications
| Specification | Detail |
|---|---|
| Volume | 250 ml |
| Formulation Type | Shampoo / cleansing agent (with surfactants) |
| Key Ingredients | Aqua (Pure), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Propylene Glycol, Parfum, Benzyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Linalool, Hydroxycitronellal, Limonene, Sodium Chloride, CI 60730, etc. |
| Product Warnings | Avoid eye contact; rinse immediately if contact occurs |
Why Choose This Product?
- Prepping your hair properly before colouring can significantly improve colour uptake and longevity, especially with semi‑permanent or direct dyes.
- Using a pre‑colour shampoo helps ensure the dye contacts hair fibers more directly (rather than being blocked by residual conditioners or oils).
- Because it’s part of the Directions / La Riche line, it aligns well (formulation, philosophy, expected results) with their colour products.
- The 250 ml size is manageable and practical for DIY hair colouring routines.
How To Use
Here’s a step‑by‑step guide to using Directions Pre Colour Shampoo:
- Wet Hair Thoroughly
- Use lukewarm water to get hair fully saturated.
- Apply the Pre Colour Shampoo
- Dispense an appropriate amount into your palms.
- Lather and massage into scalp and through lengths of hair, focusing on areas where residue is likely (e.g. ends, product-heavy areas).
- Let It Sit Briefly
- Allow it to work for a short time (a minute or two) so the cleansing agents can loosen buildup.
- Rinse Completely
- Rinse hair thoroughly until water runs clear and no residuary foam remains.
- Proceed Immediately with Colour Application
- Don’t apply conditioner or further treatments before the dye. The dye should be applied promptly on freshly cleansed hair for best penetration.
- Follow the instructions of the dye / colouring product.
- After Coloring Use Appropriate Care
- Once done with colouring, you may use a color-protecting shampoo or conditioner to maintain the result.
PRO TIP : For best results follow with Directions Colour Protecting Conditioner.
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