Dark and Lovely Fade Resistant Rich Conditioning Hair Color - Vivacious Red,394-0
£6.45
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Description
Product Overview
Dark & Lovely Fade Resist Rich Conditioning Hair Color – Vivacious Red 394 is a permanent hair dye designed to deliver bold, long-lasting red colour while conditioning and nourishing hair. This shade provides full grey coverage with a vibrant, striking red tone, giving hair a lively, glossy, and head-turning finish. Its conditioning-rich formula prevents dryness and brittleness, leaving hair soft, smooth, and healthy-looking.
This permanent hair colour is ideal for individuals seeking a bright, intense red shade. It ensures reliable grey coverage while protecting and conditioning hair during the colouring process. The cream/gel texture allows for smooth, even application, delivering salon-quality results at home.
Key Features & Benefits
- Fade-resistant colour that stays vibrant for weeks
- Provides 100% grey coverage for a uniform, natural look
- Conditioning formula with nourishing oils and butters to protect hair during colouring
- Leaves hair soft, smooth, and shiny after application
- Non-drip cream/gel consistency for easy, mess-free application
- Suitable for natural, relaxed, or chemically treated hair
- Helps maintain hair health while delivering rich, long-lasting colour
Specifications
- Brand: Dark & Lovely (SoftSheen-Carson)
- Shade / Code: Vivacious Red 394
- Type: Permanent hair colour (cream/gel formula)
- Coverage: Full grey coverage and bold hair colouring
- Texture/Consistency: Non-drip cream/gel
- Conditioning: Includes oils/butters to nourish hair during dyeing
- Results Duration: Colour remains vibrant for several weeks with proper care
Who This Colour Suits
- Individuals with grey or partially grey hair needing full coverage
- Those seeking a bold, vibrant red shade
- People with natural, relaxed, or chemically treated hair
- Anyone looking for conditioned, soft, shiny hair after colouring
Aftercare & Hair Colour Maintenance Tips
- Use sulfate-free, colour-safe shampoo and conditioner to preserve colour
- Wash hair with cool or lukewarm water to prevent fading
- Apply a weekly deep-conditioning treatment to maintain softness and shine
- Limit exposure to sunlight, chlorine, and harsh chemicals to prolong colour
- For root touch-ups, apply only to new growth to avoid uneven colour
Why Choose This Product?
- Provides fade-resistant, vibrant colour that lasts for weeks
- Offers 100% grey coverage for a natural, uniform look
- Combines hair conditioning with hair colouring for healthier, shinier hair
- Suitable for various hair types — natural, curly, relaxed, or chemically treated
- Easy to apply at home while achieving professional-quality results
How To Use
Before Application
- Perform a 48-hour patch test to check for allergic reactions.
- Wear gloves and protect clothing with a towel or cape.
- Ensure hair is dry and unwashed (wash 24 hours prior if needed).
Step 1: Mix & Prepare
- Combine the hair colour cream with the developer as instructed in the package.
- Mix thoroughly to create a smooth, uniform paste.
Step 2: Apply
- Section hair for easier application.
- Apply the mixture starting at the roots or grey-heavy areas, then work through to the ends.
- Ensure hair is fully saturated for even coverage.
Step 3: Processing Time
- Relaxed or chemically treated hair: ~20 minutes
- Natural/unprocessed hair: ~30 minutes
- Avoid exceeding 40 minutes for optimal results
Step 4: Rinse & Condition
- Rinse thoroughly with lukewarm water until water runs clear.
- Apply the included conditioner or a colour-safe conditioner to restore moisture and shine.
- Dry and style as usual.
Ingredients
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